Licks © Ernie Cefalu 1971 |
Ernie Cefalu worked with "Craig Braun´s Concept Packaging" design agency
and this was his first work when he get the job there and used in the early promo material
released in February 1971, later redesigned by John Pasche to the final logo we all know
The "Dolls Alive" record label which inspired the original logo |
Original skecth, promo display, counter card and illustrated ad for 1971 issue of ROLLING STONE |
One of the items that survived the change is this original LICKS belt buckle |
read all interview with Ernie Cefalu
WOW, I don't know who created this site... but THANK YOU! - Ernie
ReplyDeleteHere is a link to my "Back Story" on creating The Rolling Stones Tongue logo. Thank you - Ernie
ReplyDeletehttp://rockpopgallery.typepad.com/rockpop_gallery_news/2009/07/uncovered-interview-part-2-rolling-stones-lips-logo-by-ernie-cefalu.htm
Here is a link to a video that discusses the logo design even further. Thank you - Ernie
ReplyDeletehttp://www.youtube.com/watch?v=wbNDLb-1yhw
I have additional images that I would love to submit to this blog, how do I do that? Thank you - Ernie
ReplyDeleteBefore the release of Sticky Fingers, fans in the United States may have seen a different set of lips, designed by artist Ernie Cefalu at the behest of the Stones' manager Marshall Chess. Cefalu's design, distinct from Pasche's in its heavier use of black outline, was used on a wide variety of U.S. merchandise.
ReplyDelete"I actually like John's logo better," Cefalu admits. "Mine was stiff and stylized, [but John] added life to it."
Adding an element of contemporary style, for the Rolling Stones' 50th anniversary, the logo has been refreshed by artist Shepard Fairey, who also created the official artwork for the 52nd Annual GRAMMY Awards.
"Logos can be difficult work," adds Cefalu, who has also designed logos for artists such as Aerosmith, the Bee Gees, Black Sabbath, Alice Cooper, and Earth, Wind & Fire, as well as the logo for the rock opera Jesus Chris Superstar. "But they feel simple when you get them right. A logo [has] to resonate with what a band stands for, but, more importantly, it has to create an emotional connection with a fan. If you have those two things together, you've got something that can last a long time. You bring a band and a fan together in one simple piece of design, and you've got magic."