(start me up)

The Rolling Stones' Start Me Up has been selected as timepiece firm Omega's Olympics anthem.

Omega's official time-keeper of the Summer Games in London and Start Me Up the soundtrack for their official Olympics ad campaign.

Omega President Stephen Urquhart: "Just as the Beatles represent the Liverpool scene, the Rolling Stones represent the London scene of the 60s, 70s and beyond. We're really tapping into London and its musical heritage."

Start-Me-Up